What does theater have to do with service design? This question was addressed in a presentation, “Dramaturgy of Services,” by Roman Aebersold, a designer from Lucerne School of Art and Design in Switzerland, who has been a visitor at the Parsons this spring. The presentation was part of a workshop, “Service Design Performances,” which was organized by the DESIS Lab in late May in order to convene New York’s design community and cultivate a discussion around designing for services. As design tools and methods have become increasingly useful for problem-solving in a wide range of areas, designers are playing an important role in creating not only logos and websites but also interactions, organizations and systems.
At Parsons, the intersecting role of design for services, sustainability and social innovation mark the core of courses, external partnerships and labs, which consider the role of services at the individual, household and city level, explained Lara Penin, co-founder of the DESIS Lab. We interact with many kinds of services everyday including government and commercial services though a series of “touchpoints” in face-to-face settings as well as by phone and through websites. We are also sometimes providers of services for one another however, we sometimes fail to recognize our own roles as service providers.